Your top customers: revenue from each, last 12 months
Rank them largest to smallest. Leave the others at 0 if you have fewer than 5.
$
$
$
$
$
Fill in both questions and your revenue numbers above to continue.
Here's what we see in those numbers:
Average customer
Typical customer †
Top 3 share
Top 5 share
† average value of your customers outside the top 5
concentration risk card
Your top customer
If they left tomorrow
Top 3 combined
Top customer vs. average
× your average customer
This is one decision in your cockpit. The same gap between the story you tell yourself and what the cash actually does is hiding in your pricing, your retention, and your customer mix too. Want me to look at the rest?