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from WrngWaay

"Cash to a business is like altitude to a pilot. It gives you options."
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Short videos on the money side of running a business, in plain English. Every episode is here, newest first, with a link to the tool it uses so you can run your own numbers.

MJ, from the October 29 short

Short · 47 sec · October 29, 2026

Don’t buy the third truck. Not yet.

A busy month feels like a reason to buy. Often it’s a reason to look. If truck two only rolls two days out of five, fill its idle days before you add a third payment.

MJ, from the October 27 short

Short · 46 sec · October 27, 2026

A very expensive lawn ornament

What a boss taught me in about ninety seconds in a trash company’s truck yard: a truck you own and don’t run isn’t an asset. It’s a bill with a paint job.

MJ, from the full-length episode

Full episode · 6 min 1 sec · October 24, 2026

The Week Your Bank Balance Hides

One small trade business, one full quarter, week by week. It starts with $16,000 and ends with $14,900, but in week ten it’s down to $1,900. I walk through what I’d tell the owner to do about it, in order. Every number came from a real run of our free cash-flow tool.

MJ, from the October 22 short

Short · 46 sec · October 22, 2026

Your biggest customer paid late. Payroll is Friday.

Your crew gets paid first. A cushion for your own pay means your family doesn’t feel it when a customer pays late. Try it: could you skip one month of your own pay and be okay?

MJ, from the October 20 short

Short · 46 sec · October 20, 2026

Same bills. Different day. The fix that cost nothing.

Same shop, same bills, one payment moved two weeks, and the lowest point goes from $1,900 to $7,900. Check which comes first: the day you pay yourself, or the day your biggest customer pays you.

MJ, from the October 17 short

Short · 36 sec · October 17, 2026

Forty years in finance. Here’s what you get.

Who’s behind The Reality Check, and what you can count on: the judgment is mine, in plain English.

MJ, from episode 3 of The Reality Check

Episode 3 · 1 min 59 sec · October 13, 2026

1 in 5 new businesses close in year one. Here’s why.

What the U.S. Bureau of Labor Statistics and the Census Bureau say about how long new businesses last, and why two independent studies point to the same cause: running thin on cash.

MJ, from episode 2 of The Reality Check

Episode 2 · 1 min 42 sec · October 6, 2026

Your bank balance looks fine. It isn’t.

Sixteen thousand at the start of the quarter, fourteen nine at the end, and nineteen hundred in week ten with a $9,200 payroll coming. Why the lowest number is the one that matters.

MJ, from episode 1 of The Reality Check

Episode 1 · 1 min 15 sec · September 29, 2026

You can’t buy groceries with revenue.

Who we are, why we built The Reality Check, and an invitation to anyone who runs their own business to come along.

The videos play on YouTube. Nothing from YouTube loads on this page until you tap one. New episodes land on our YouTube channel first.