I’m in trouble. Start here.

What it costs

from WrngWaay

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After forty years of watching good people get it wrong, I’ve learned they all make similar mistakes and it always involves cash.

MJ · forty years in finance

Here is everything we offer and what it costs. If something isn’t built yet, it says so, and there is no button to buy it. We never sell what doesn’t exist.

Free, for everyone

Every Reality Check tool Free

The Cash-Flow Reality Check, with the full read: whether you’re getting better or worse, the questions a CFO would ask, and your moves in order. Plus every other tool on the front page. No sign-up, no email, nothing to unlock.

The worked example, the videos and the newsletter Free

A complete example, start to finish; short videos on the money side of running a business; and The Reality Check newsletter every other Friday.

If you’re in trouble Free

If cash is already the problem, start here. There is no price on that page and there never will be.

Paid, owned for life

One-time purchases. No subscription, nothing renews. Plus sales tax where required.

The Owner’s Reality Check Kit $39

Move one thing and watch your worst week change: your biggest customer pays late, you move your payday, you lose a customer, you add a truck payment. Then see what your banker will see before you sit down, and why: whether you pay on time, how much of your credit you’re using, and what moves your scores. Plus this quarter next to the last one. A file you keep on your own computer.

Coming soon.

Can I afford to start? $19

For someone thinking about starting a business: the numbers to check before you leave a paycheck.

Coming soon.

MJ reads your numbers $250 written · $400 with a video walkthrough

I read your numbers myself and tell you what I’d do, in order, and sign it. See exactly what you get, and buy it.

What we never do

Questions? Write to support@realitycheckcfo.com. A person reads it.